Energi Generasi Juara
Energi Generasi Juara is a short narrative film produced for the Directorate General of Taxes, using cinematic storytelling to bring its message to life through characters, emotion, and meaningful experiences.
Direktorat Jenderal Pajak
Short Movie
2026
Jakarta, Indonesia
The Challenge
Communicating an institutional message through film requires more than presenting information. It requires a story that captures attention, creates an emotional connection, and makes the message memorable.
The challenge was to translate the campaign's message into a compelling cinematic experience that audiences could connect with through its characters and narrative.
Creative Approach
We approached Energi Generasi Juara as a narrative-driven film, placing the story and its characters at the center of the experience.
Rather than relying solely on direct messaging, the creative direction uses cinematic visuals, character-driven moments, and emotional progression to bring the film's message forward in a more engaging and relatable way. The result is a storytelling approach that prioritizes human connection while maintaining the purpose and identity of the institution behind the project.
Production Process
Shooting
Narrative film production across outdoor locations and adventure-oriented environments.
Directing
Guiding the performances, character development, and narrative flow to ensure the story feels cohesive and emotionally engaging.
Cinematography
Building the visual language through composition, lighting, camera movement, and carefully considered framing to support the film's emotional tone.
Production Scale
Coordinating the creative and technical elements required to translate the narrative concept into a cohesive short-film production.
Final Film
Gallery Behind The Scene
