Komatsu Campaign
A commercial digital campaign designed to strengthen brand presence and industrial communication for PDC Sulawesi Komatsu.
Komatsu Indonesia
Digital Ads
2024
South Sulawesi, Indonesia
The Challenge
The campaign needed to introduce Komatsu’s new operational presence in Sulawesi through a digital advertising format that felt strong, modern, and industry-focused.
The challenge was presenting heavy equipment and industrial operations in a way that remained visually engaging while communicating reliability and performance.
Creative Approach
We focused on operational activity, machinery movement, and industrial environments to create a campaign that reflected strength, precision, and productivity.
Instead of relying on purely technical presentation, the visual direction emphasized scale, workflow, and the human side of industrial operations.
Production Process
Shooting
Commercial production across operational sites, heavy equipment areas, and industrial working environments.
Directing
Performance-focused direction centered on workflow realism and operational authenticity.
Cinematography
Industrial visuals combining environmental scale, machinery detail, and dynamic movement.
Production Scale
Efficient commercial production team designed for active industrial and field-based locations.
Final Film
Gallery Behind The Scene
